Posted tagged ‘product idea’

Rapid prototyping

September 25, 2011

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It’s time for your Prototype! The Development phase is exciting, but nothing compares to the feeling of holding a working model of your product idea in your hands. Prototyping is a key phase of product design where the 3D CAD file(s) is converted to an accurate solid part that will be used for fit, function, testing, and marketing.

I have experience, and enjoy working with all types of technologies that will quickly make your product a reality. Some of these include SLA, SLS, FDM, Urethane, Cast, and CNC machining. Use of Stereo Lithography (SLA) and Selective Laser Sintering (SLS) is very common. These processes allow parts to be built exactly as designed in a matter of hours.

There are various methods of making models, and other processes available that can bring your Invention to life. Whether you’ve created a basic concept or a fully detailed model, you have given actuality to your product. Improvements may be made now by using focus groups, brainstorming, and testing, to assure that your product is marketable to investors and valuable to consumers. Through the pages below, you can discover which process best meets your needs, or fits into your product definition.

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New Product Development Process

September 14, 2011

Five steps in the New Product Development Process are:

1. Idea Generation

  • Brainstorming – thinking about it
  • Creating a new product based on some observed need
  • Thinking of a new product based on some accident or chance circumstance

2. Screening

  • Getting opinions from
    • Employees
    • Potential customers
    • Media
    • Government
  • What are the weaknesses of existing products that are similar
  • Is there any competition for a new product
  • What are the industry sales and market trends the product idea is based on

3. Idea Evaluation / Concept Development

  • Estimate costs, revenue, profit,
  • Do market research
  • Target market segmentation
    • Describe the main group of people who will be the first customers

4. Development of Product / Business Analysis

  • Physically design and manufacture the product
  • Estimate likely selling price based upon competition and customer feedback
  • Estimate sales volume based upon size of market
  • Produce a physical prototype or mock-up
  • Test the product (and its packaging) in typical usage situations

5. Commercialization

  • “Make enough to sell”
    • Manufacture a large amount to send out to the stores that will stock the items so enough inventory on hand for the public to buy
  • Launch “promotion campaign”

Product Development Process:

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Opportunity Identification:

  • Internal sources
    Company employees at all levels
  • External sources

Idea Generation (Ideation):

  • Cross Functional Team
  • Generate Ideas
  • Brainstorming
  • Suspend judgment
  • Encourage creativity
  • Identify Opportunity Areas
    • Problem solving to bring new ideas to the table
    • Sketching or prototype
    • Idea prioritization
  • Generate New Product Concepts and evaluate against a set of company criteria for new products.
  • Concept Development:

    • Done by Marketing and/or Advertising Agency
    • Conducting “Focus Groups”
    • Objectives
  • Judge whether the concept fits the opportunity area, and constraints
  • Refine and / or describe the product concept
    • What it is :
    • What benefit(s) will it deliver to the user
    • Key information – size, varieties, package, price

    Concept Screening / Testing:

    • Produce a Concept Board
    • Conduct a survey
    • Representative sample of end users via Internet, Panel
    • Show concept and ask buying intent, uniqueness, value
  • Analyze the results
    • Compare scores to internal criteria, benchmarks, norms
    • Forecast “Trial”
  • If end user shows interest in trying the product during the trial
    forecast, then the concept qualifies for development – It clears the
    first stage gate.